A New Chapter for Fiarucci
We are proud to announce a new era for Mr. Fiarucci and Fiarucci Sneakers.
Starting in 2025, the business continues directly with Paco Valiente, S.L., the Spanish factory that has crafted Fiarucci’s men’s shoes and both men’s and bridal sneakers for many years.
We would like to express our deepest gratitude to the entire Elsa Coloured Shoes team — and especially to Ben Sassen — for over 20 years of inspiring collaboration, shared values, and trust.
As we move forward, we remain committed to the same ethics, passion, and professionalism that have always defined the brand.
The New Collection brings new designs while preserving the classic styles that customers know and love.
We warmly invite all long-time partners and new retailers to continue this journey with us — trusting in our craftsmanship, innovation, and dedication to excellence.
Thank you for your trust — we look forward to the future together.
Paco Valiente, S.L.
Contact Us
Frequently Asked Questions (FAQ)
How do I log in?
Use the login credentials provided by our team. If you do not have them yet, please contact us at fiarucci@oldvaliens.com.
How do I place an order?
Use the login credentials provided by our team. If you do not have them yet, please contact us at fiarucci@oldvaliens.com.
Is the entire catalog of Mr. Fiarucci and Fiarucci Sneakers going to be available?
The available models on the platform are the best-selling models and the new season models. For models not on the platform, please check availability and service times at fiarucci@oldvaliens.com.
How long is the service time?
21 working days for the catalog models. 15 working days for the “Best Sellers”.
Is shipping included in the order?
Shipping is included for orders of more than 11 pairs of shoes/sneakers. If the order is for less than 11 pairs, the shipping cost will be €25. (For Switzerland 59€).
What payment methods are available?
For orders under €2.000, we require payment in advance.
For orders over €2.000, they can be paid in advance with a 2% discount or you can request credit terms of 60 days.
Is there a minimum order quantity (MOQ)?
No, you can order from a pair.
What delivery options are available?
Orders can be shipped with our logistics partners. Once your order is shipped, you will receive an automatic tracking link via email.
Can I order custom shoes or change the color of any shoes in the catalog?
If there is any shoe on the platform that you would like to modify its components such as the leather, color, sole, etc., please contact us at fiarucci@oldvaliens.com.
Who should I contact if I need help or have a special request?
You can contact us at fiarucci@oldvaliens.com.
